Need more convincing? Check out just a few statistics regarding marketing automation:
- 63% of companies that are outgrowing their competitors use marketing automation.
- Companies using marketing automation see 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users.
- 79% of top-performing companies have been using marketing automation for more than 2 years.
- Personal posts (quotes of the day, holiday well wishes)
- Evergreen content
- Curated content from other sources
- Regular tweets and Facebook posts
Once you have your automated content, you need to decide how often you will post. There are no absolute rules about how often to post on social media, as every practice is different, but three times a week is a good rule of thumb. For email marketing, send out a campaign no more than once a week and at least once a month. And for blogging, aim for once a week or at least once a month.
You’ve got the “what” and “when” of social media automation, but what about “how”? There are many different ways to answer this question, and service professionals will need to find the tools that work best for them. For example, FMG Suite offers automation tools, including social media and email campaigns, and a content library that continually refreshes on insurance agents’ websites.
You’ve mastered the speakerphone calls while brushing your teeth and the one-handed cooking while helping with homework. Isn’t it time that you mastered multitasking in the world of digital marketing? Automation is the answer to help save you time and keep your social posts consistent.
Credit:http://www.insurancejournal.com
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